
Persuade people into making a win-win deal

People feel obligated to return a favour

people act consistently with their values

the more we like people, the more we’ll say yes

People look at experts to show them the right way

the less available, the more people want it

People look at what others do to take decisions

use social proof from the same type of people as

your targets to increase the impact

show what the majority of people do to push people

to do the same - show gratitude to them afterwards

The more options, the less people take actions

Don’t put too many bonuses + always remind the

value each bonus brings

add a very expensive product to your offers to

increase sales of initial products you have

add clear next steps to cancel fear people have