
If you don’t think you can help a lead, be honest

put your lead’s needs above yours

sales is about relationships

sales is about listening

sales is about helping your leads make the

right decision

compete on value, not price

if what you sell is confusing, nobody will buy

give value with 0 expectations

ask “why” - try to find the motivations

tell your prospect the price, and then shut up

be comfortable in conversation blanks

feel comfortable when speaking about pricing

the less you care about sales, the more you make

rephrase what they want as what you are selling

keeping things simple

never lie, take the time to research