
you want to gather facts, not compliments

Make them tell you a story of their actions

Couple user discovery with observations

→ it’s common for people to act differently

Rephrase their answers and continue asking

find patterns between discovery

Don’t act on single pieces of feedback

know who your ICP is, you can’t build a good

product for everybody

If you don’t have consistent problems and goals

you don’t have a specific enough customer segment

Don’t 100% rely on discovery, take risky bets too

be good at reading between the lines

Don’t rely on survey, they are often overrated

survey open ended question will exclude all the

people that don’t feel like writing