
attend a specific event

comment a specific social media / communty post

company raise funds

department head count growth

target has a new role / new company

company is recruiting for a specific role

Uses a complementary / competitor tool

Bad reviews of competitor (g2, capterra, etc.)

linkedin company (or competitor) page followers

Same investors as your company

competitors of your clients

industry trends

downloads some of your content (ebook, etc.)

new legislation

company expansion, entering new markets, M&a

good / bad quarter results

happy users that have changed company