
have a visual hirarchie between elements

add plenty of negative space (white space)

use 1 call to action (cta) button type

use action verbs on each CTA

show the outcome in the call to actions (e.g.

sign up → create your website)

show features, write about transformation

add testimonials

Add customers company logos

use the same words as your targets

show you product, even better if it’s in use

use 1 font type and 3 colors max

show your price (exceptions can apply)

make your website scanable to the eye

make “what you do” and “for who” clear in the

hero section, and scanable in less than 3 seconds