
tap into emotions

write in the present

write the way you speak

write to 1 specific person

give very specific examples

never stop using grammarly

replace adjectives for verbs

use bold statements as a hook

write for a 5th grader to understand

call out the exact customer you want

use bullet points to make things visual

use copywriting frameworks (pas, aida, etc.)

challenge yourself to write with less words

spend 80% of your time for research, 20% to write

people don’t care about what you can do, they

only care about what you can do for them