
Define exactly who you want to help

choose a topic that is super painful for them

Focus on things that will make yours stand out

Build a waitlist to validate interest

Nurture your waitlist with hype + value

choose a platform (e.g. Circle, tribe, Slack)

Create a system of levels to reward members

- Create requirements for each level (E.G. Send

>50 messages per month)

- Give perks based on level (visibility, deals, help)

- create a leaderboard to bring social proof

Create your content plan to bring massive value

- Events (AMA, industry expert interview,

community member, workshop, etc.)

- Debates

- Resources (case studies, articles, etc.)